A few days ago, I got an informational handout from a company that made me laugh. Basically, the bottom of the page featured the disclaimer: “Reproduction by any means is prohibited without permission. If you’d like to purchase copies of this handout please…”<\/p>\n
This was from a consulting company that makes all of its money from in-person engagements with medium to large companies.<\/p>\n
If you were running a consulting business and wanted to get more leads and help other people share how great you were as a company, wouldn’t you let people copy and distribute simple handouts? But let’s be clear. I’m not saying they should allow folks to steal their copyrighted information or intellectual capital.<\/p>\n
The more your name and information is out there, the more chances you have to book an engagement.<\/p>\n
What are you giving away? \u00a0What are you not giving away? \u00a0Worse yet, what are you scaring your existing customers from not sharing by means of your outdated policies?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" A few days ago, I got an informational handout from a company that made me laugh. Basically, the bottom of the page featured the disclaimer: “Reproduction by any means is prohibited without permission. If you’d like to purchase copies of this handout please…” This was from a consulting company that makes all of its money […]<\/p>\n","protected":false},"author":1,"featured_media":2756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,140,5,8,47,125],"tags":[127,146,147,148,13,149,150,126],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-culture","category-ideas","category-learning","category-relationships","category-strategy","tag-business","tag-communication","tag-consulting","tag-leads","tag-learning","tag-marketing","tag-share","tag-strategy"],"_links":{"self":[{"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/posts\/1100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1100"}],"version-history":[{"count":5,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/posts\/1100\/revisions"}],"predecessor-version":[{"id":2757,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/posts\/1100\/revisions\/2757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=\/wp\/v2\/media\/2756"}],"wp:attachment":[{"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mattwkane.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}