One Minute Millionaire

The One Minute Millionaire: The Enlightened Way to Wealth
Mark Victor—2002

Introduction: Millionaire Mountain.

• How the investment of only one dollar per day grows into $1 million.

% Interest	Number of years to grow to $1million
3%	147
5%	100
10%	56
15%	40
20%	32

• It dollar a day, a minute at a time. Here are four steps to your first million.
  • Decide that it’s okay for you to become a millionaire.
  • Practice of imagining yourself enjoying it and abundant lifestyle.
  • Spend less than you earn.
  • Invest the difference.
• Choosing your millionaire mountain. Four major ways of becoming a millionaire.
  • Investments: accumulating shares of stock, bonds, CDs.
  • Real estate: owning properties.
  • Business: marketing products, services or ideas.
  • Internet: expanding possibilities.
• Everyone manifests. Some people manifest abundance. Others manifest lack.
• To become a millionaire you must follow these three steps in the specific order.
  • Be, do, have.
• Being comes first, you must be an enlightened millionaire.
• Abundance comes from making others better off, and the primary reason to get is to have more to give.
• You must be an enlightened millionaire before you do anything.
• The world makes progress by learning from mistakes.
• As much as possible is learned from each situation.
• There is no shortage, except in your own mind.
• Because our state of mind creates our state of results.
• Incantation to do prior to sleep and when you get out of bed in the morning. Repeat it with feeling, beliefs, imagination and acceptance:
  • I am abundant in every good way.
  • Infinite money is mine to earn, save, invest, exponentially multiply and share.
  • My abundance is making everyone better off.
  • I embrace abundance an abundance embraces me.
• Aren’t the people with the most friends the ones who are most friendly?
• Notice your positive, she leading internal voice right now. Where is it? Is it loud or sit soft? Imagine there is a sound dial that controls the volume of your internal dialogue. Turn up the volume of your positive voice. How does that make you feel? Try finding of volume level that motivates you—that encourages you to be your best.
• There’s something else you can do to silence the YaButs for good. You can probably find a thick rubber band in your home or office. When you put this rubber band on your left wrist, it suddenly transforms into a millionaire maker. How? Every time you catch yourself thinking a negative or counterproductive thought, you slap the rubber band. Yes, it causes pain. The pain causes a pattern interrupt. Mentally, and perhaps vocally you say out.
• Replace your internal dialogue with words like these:
  • I’ll find out how to get connected.
  • I’ll start right now with what I have.
  • I’m smart enough to figure this out.
  • I can do it.
  • I am worthy.
  • I’m good enough.
  • This is in my league.
  • I can afford it if I really wanted.
• You can control your thinking. You’re thinking controls your behavior. Your behavior controls your results.
• “If it doesn’t serve, don’t say it.” Only speak with purpose.
• The first task is to take stock of your resources. In business, they call this preparing a balance sheet: a summary of your assets and liabilities.
• If you want to be a net millionaire, what you own minus what you know must equal more than $1 million.
• Invisible assets are the real source for all wealth we possess.
  • For instance, what about the original business idea? What about the Kurds to implement it? What about the contacts and relationships that help you accomplish it? What about creativity, determination, persistence, commitment and knowledge?
  • None of these attributes appear on the traditional balance sheet, but there can be absolutely no tangible balance sheet without them.
• The truth is, you don’t have wealth. You are your wealth.
• Literally, as a beginner there are only three’s resources you need: a good idea, the commitment to do it, the key contacts who possess all the other resources.
• Here is your motto:
  • Every resource I need (tangible or intangible) is possessed by someone, somewhere at this very moment. How can I find these individuals and persuade them to provide me with these resources?
• “Most people can’t handle the first rejection. That’s why they never get rich.”
• Don’t think of your goals, think from your goals. In other words, rather than thinking of your future dream home, think from your dream home. Imagine yourself actually living in that dream home— as if you are already there.
• “I never hit a shot, even in practice, without having a very sharp, in focus picture of it in my head. It’s like a color movie. First I see the ball where I want it to finish, nice and white sitting up high on the bright green grass. Then the scene quickly changes and I see the ball going there: it’s path, trajectory, and shape, even its behavior on landing. Then there is a sort of fade out, and the next scene shows me making the kind of swing that will turn the previous image into reality.”
• Then, on a daily basis, that your six major goals. Do this each morning as you start your day.
• To keep yourself balanced, record your top six goals, and each of the six major areas or resources of your life:
  • Body: your physical goals.
  • Brain: your intellectual goals—the books you read, the amount of daily study.
  • Being: your spiritual goals—the time you spend meditating or praying, etc.
  • Time: your organizational goals.
  • People: your people goals—concerning the most important people in your life.
  • Money: your financial goals.
• Keep a 3 x 5 card with you as you go throughout your day. On this single card affirm all six of your major goals. We these goals out loud four times a day, at breakfast, lunch, dinner and just before you go to sleep. This last step is very important because your mind never sleeps.
• Here are four characteristics of people who are expressing in their genius.
  • Passion: they love what they do. If they weren’t getting paid, they do it for free.
  • Talent: they are good at what they do. Call it talent, ability or genius—they’ve got it.
  • Values: doing what they do is extremely important to them.
  • Destiny: they have a sense that what they are doing they were born to do—making their own unique contribution. It’s almost a spiritual thing. It’s their destiny.
• My genius list.
  • Passion: what do I love to do?
    • What activities give me satisfaction?
    • What excites me about life?
    • What is my secret ambition?
    • What are my hobbies?
  • Talent: what am I good at?
    • What do I get complimented on?
    • Where have I excelled in the past?
    • Where have I been successful?
    • What are some of my strengths?
  • Values: what’s important to me?
    • What would I do if I were wealthy?
    • What do I stand for?
    • What won’t I stand for?
    • What would I risk my life for?
  • Destiny: what was I born to do?
    • What is my unique mission in life?
    • What does God want me to do?
    • What are my unique opportunities?
    • Where can I make a difference?
• A victim blames, a victor learns.
• To become rich one minute at a time requires that you do what you love doing and you are passionate about it.
• Do you want to be right or do you want to be rich?
• Becoming an inlet in the one minute millionaire is easy as 123:
  • 1. Do what you love.
  • 2. Add enormous value.
  • 3. Loverage it.
• “Every hundred years or so, a wildfire roars through these woods, and the heat is so intense that these cones explode, and that releases the seeds for brand-new forest.”
• Sam focus the energy she had hoped to lavish on her own children to fostering at least one deep mentoring relationship every year.
• To manifest abundance, you need to achieve congruence— the condition where all parts of you are in alignment. You need to align three key parts.
  • The first is desire: you’ve got to want it. The second is belief: you’ve got to believe you can make money—lots of it. The third is self acceptance: you’ve got to believe that you deserve to be wealthy, to your very core.
• Your heart, your mind and your spirit must have an all systems go sign and be congruent.
• Have you ever noticed how quickly skyscrapers seem to go up? What you don’t see are the years of advance planning with the architect and the general contractor. Then they spent months evacuating the soft soil and then driving steel columns or piles sometimes hundreds of feet deep and toll they reach bedrock. The taller the building, the deeper the piles.
• You need to become a literal magnet for the things you want. If you really want money, money literally can’t say no.
• When one lays down a line in the sand and declares, “I am committed to do this—what ever it takes, for however long it takes,” then an invisible signal goes forth, like a radio beacon resonating with whatever resources are necessary to complete the task.
• Tithing is a money multiplier, not a money subtracter.
• To create permanent change within a material or human being, if force must be applied that is strong enough to exceed the “elastic limits” of the object or old conditioning of the individual. How do you transcend your old habits and moved to a new level in your life?
  • First start focusing on your future vision. The vision must be so strong that it dominates your thoughts, your choices, and your activities. What one attitude or habit can you eliminate right now that is hurting your ability to manifest $1 million?
  • At the same time identify one pattern that you are certain you must have to reach enlightened millionaire status.
• Henry Ford once said, “Failure is the opportunity to begin again more intelligently.”
• It is so important to be congruent with your desire, belief and self-esteem.
• Anyone can learn what to do. It’s getting yourself to do it that’s hard.
• The size of the question determines the size of the answer.
• Incantation: “I am enough.”
  • Today, I am enough.
  • I am smart enough
  • wise enough
  • clever enough
  • resourceful enough
  • able enough
  • confident enough
  • I am connected to enough people to accomplish my hearts desire.
  • I have enough ideas to pull off magic and miracles.
  • Enough is all I need.
  • Enough is what I have.
  • I have more than enough.
• For the full context of Conwell’s speech “Acres of Diamonds” go to https://www.temple.edu/about/history/acres-diamonds

One minute review of millionaire ahas

• Everyone manifests. If you don’t have what you want, ask yourself “how did I manifest this?”
• Be. Do. Have. First, the, then do, then you can have all the prosperity you want
• live life above the line. If you’re willing to learn instead of blame, life will go more smoothly.
• Abundance is your natural state. Opportunities and blessings flow to individuals who embrace and abundant attitude.
• Givers get. Give, and it will be given to you.
• Changing your reality is a snap. Contrary thinking and you control your results.
• Words transform. Speak only with good purpose. If it doesn’t serve, don’t say it.
• You are at your wealth. All you need is it a good idea in the commitment to do it. All the rest can be borrowed.
• Wealth is freedom. The six great freedoms are money free them, time, relationship, spiritual, physical and the freedom to pursue your genius.
• It all starts with a dream. Give yourself permission to dream a big dream. You can have it all.
• Clarity is power. Don’t think of your goals, think from your goals.
• More clarity is more power. They are six major goals down every day.
• Tap into your genius. You have unique talents, abilities, interests and values that only you can bring into greatness.
• Loverage. Do what you love and the money will follow.
• Imagination trumps will. When the will comes in conflict with the imagination, the imagination always wins.
• The size of the question determines the size of the result. As you ask yourself better questions, your results will vastly improve.
• You already know the answer. Take time to cultivate your intuition. Though with your gut. It is almost never wrong.
• Be congruent. You’ve got to want it. You got to believe you can make money—lots of it. You’ve got to believe that you deserve to be wealthy, to your very core.
• You are a money magnet. You are a literal magnet for the things you want. If you really want money, money literally can’t say no.
• Knock and it shall be opened. Whatever you can do, or dream you can, begin it, boldness has genius, power and magic in it.
• Sharing is having more. Tithing is a money multiplier, not a money subtracter.
• God knows where the gold is. Become a partner with the author of all wealth.
• Destruction is creation. Breakthrough to a new level of results.
• Putting it all together. Get your act together is the final key to manifesting what you want

• You alone can’t make that kind of money. But you and I and the right team of sharp people might stand a chance.
• When your “why” is big enough, the how takes care of itself.
• Doing the impossible never makes sense.

Section Two: Leverage.

• If you want to create wealth, you need leverage. There are three parts to leverage.
  • The first part is the objective, the dream.
  • The second part is the fulcrum, that’s you.
  • The third part is the lever itself. Success depends on the length and strength of the lever.
• Enlightened millionaire is no speed is the new currency of business. Hence, enlightened millionaires create very long and strong levers.
• In the business world, there are five kinds of leverage.
  • OPM—other people’s money.
  • OPE— other people’s experience.
  • OPI— others people’s ideas.
  • OPT—other people’s time.
  • OPW— other people’s work.
• Millionaires are masters at using off five kinds of leverage.
• Your first form of leverage is to acquire a mentor.
• Your second form of leverage is to acquire a team.
• Your third form of leverage is an network.
  • That network, there are several key contacts, people who control she is networks of people. A key contact has “make it happen” power.
• The fourth kind of leverage is the infinite network.
• The fifth kind of leverage is the use of tools and skills.
• Your six form of leverage is systems.
• The best solution to a problem is almost always the simplest solution.
• They began with an exercise called “unique or weak” that help them discover which of their own unique talents, skills, and interests they could turn into million-dollar ideas. Then they looked at their own weaknesses with the goal of creating products or services to solve some of their own problems. No idea was rejected.
• Some people are really good at seeing opportunities, others are good at seeing obstacles. Neither is wrong. Both are necessary to implementing an excellent idea. So Sam split the group into two groups: the hares and the turtles. The hares stayed in the conference room, the turtles went into the corner office to get a head start on writing down their list of 100 con a half-hour later, the turtles were invited back in the room with one purpose in mind— to play devil’s advocate. As they heard each idea presented, the task of the terminal group was to foresee the problems that might arise. Through this process, they were able to narrow their list down to three ideas with the fewest obstacles. Then both teams help to come up with contingency plans for every potential problem, if plan a didn’t work, they would be ready with plan B.

Mentors

• A mentor can give us perspective, proficiency and patients.
• You are only as powerful as your mentors.
• All masters take on assistance to view their “grunt work” to help them leverage their time. Accept it. Do it better, faster and with a more upbeat attitude than anyone else. Offer consistently to go the extra mile. Anticipate the master’s needs, wants and desires.
• Decide on the disciplines that you want to master. Decide to take ownership of that awareness. Become a mentees to a great and inspiring mentor. You must want to become a mentees, as much as you want your next breath of air. When you do, you will discover a way.
• Dream, Find team and build your theme.
• In a business context, the way you hand someone your business card can cause a butterfly effect. In the Far East when someone hands you a business card, it’s a big deal. They use both hands. It is considered bad manners to just use one hand. At the back of their business cards they list their lifetime goals.
• When you shake someone’s hand, don’t let go until you can determine the color of their eyes.
• If I gave you $1000 to remember the name could you do it?
• If you are open and teachable, each person you meet can accidentally teach you something to advance your cause.
• In your conversations, keep in mind the question “who is the mentor here?”
• How to seek out a mentor.
  • Make a list of missing resources. Writing down the resources that you feel you lack to help you reach your goal.
  • Network within your own circle of contacts.
  • Widen your search.
• A request for mentorship will fall at the bottom of their to-do list. The only way to move to the top of that to do list is to find out what your mentors want, attach yourself to one of their top priorities, and help them accomplish it.
• Lesson one: the fishing is best where only the brave dare to go.
• Lesson two: always take a guide.
• Lesson three: face your fear.

Take a millionaire to lunch.

• Search out a millionaire a month, request an audience either in person, phone or by email and pick the millionaire’s brains.
• Here’s a list of questions to ask a millionaire:
  • How did you make your first million?
  • How long did it take you?
  • How long would it take you today?
  • What is the system that you used to make it?
  • Is that system transferable?
  • How long would it take you today to mentor somebody to your same level of success?
  • What would you recommend that I do to become a millionaire?
  • What’s the most important lesson you’ve ever learned?
  • How do you integrate spiritual values into your life?
  • What is the legacy you want to leave?
  • What’s your most important habit?
  • What opportunities do you see that you don’t have time to take advantage of?
• After the interview, become quiet and reflect on what you just experienced ask yourself these questions:
  • What most resonated with me about this encounter?
  • What insights did I have?
  • What specific actions am I going to take as a result of this interview?
  • What trait do quality about this person can emulate??
• I was curious, so I walked over and she handed me a copy. Everything men know about women, by Dr. Alan Francis. There is no Dr. Francis. The real author is a woman who handed me the book, Cindy Cashman. I opened it up. The book was completely blank. 128 blank pages and not a single word. All this, all the women at the table just burst out laughing. This woman became a millionaire by selling books with no words in it.
• When people get stuck, it’s rarely because they don’t know enough. It’s because they lack the ability to act on what they already know.
• Set a goal to search out at least one millionaire a month.

Teams.

• Successful dream teams consist of at least two or more people with a common purpose where both hearts and heads are in harmony with one another. Always be on the lookout for the best people and then ask them to join your team.
• Attitude is critical, it can make or break your team success.
• Only dedicated, committed, joyful dream teams achieve great success.
• Search out people to team with you.
• It is critical to have positive thinking people in your group.
• Make regular team meetings a life enhancing priority. Meetings need to be upbeat, enriching, encouraging, helpful and beneficial to each member in the collective group as well.
• The first step was to make an offer to buy the building. Sam offered full price, but she negotiated to close the deal in 90 days. The next step was to visit every tenant in the building and make each one of them an offer they couldn’t refuse: she offered to let each tenant stay in their home as long as they became an owner instead of a renter. The purchase price was to be $50,000, a full $25,000 below market. Sam had already arranged for a mortgage for them— they were already approved. All they had to do was sign the papers. They would be no down payment. Their monthly payments would actually be less than what it had been for rent. Without spending a penny, these tenants would become instant owners sitting on a profit of $25,000.
• Please go to www.oneminutemillionaire.com and take the enlightened millionaire values survey.
• In every market there is a distressed seller.
• Initially, ideas should get nothing but support. Only after that has happened should the naysayers have a chance to bring in their fears and foreboding.
• The Speed Meeting how to get maximum benefits from your team.
  • Conduct a positive brainstorming session.
  • Determine the process.
  • Identify the drawbacks.
  • Solve problems.
• Most businesses create a product first Emmy go looking for addicts. We go funny addicts first and then create the product.
• List of highly addictive positive activities that people get hooked on.
  • Exercise, golf, sports, collectibles, food, dieting, hobbies, pregnancy facts, spiritual needs, chocolate, money, games and coffee.

Networks.

• Your weak ties are more important.
• To make vast sums of money fast you need to have relationships with those who generate successful results fast and consistently.
• Create a list of the 200 people you want to meet, study, grow with, talk to, spend time with, and imitate into you can emulate, match and surpass.
• Here’s the formula: find it, fund it, flip it.
• What are your interests and experiences? Inventory the topics you can intellectually talk about. Once you have this, search for networks that relate to your list.
• Most people have a “let’s try this, let’s dabble in that” attitude they are ready to pull the plug at any hint of trouble, not to mention blame bad luck or other people if they don’t make it. I got into this to help Michelle, but the truth is that I’ve lived my whole life as if my life depended on it, because my life does depend on.
• First, set a goal to build your Rolodex, working on it weekly, if not daily. Add at least one name a day of someone you want to work with, grow with, and get rich with. Your goal is to have multiple contacts in multiple fields.
• Your Rolodex is where all your money is, because it forms the beginning of your business database. One of the highest forms of marketing leverage is to contact the owner of a large database and have him or her degree to endorse your product or service to the entire database. The fastest way to market a product is to focus exclusively on the owners of databases, opposed to building your own customer list.

Infinite networks.

• When you hand someone a business card they will probably be wondering what does this mean. Here is what you say: “this card is worth $1000 so don’t lose it. I’m a real estate investor. If you ever hear of someone who is desperate to sell their property, you’ve me a call. If I buy the property, I’ll give you $1000 in cash for the lead.”
• Embracing the spiritual components of wealth and recognizing the existence of the infinite network is the single most important and powerful form of leverage.
• First, as we’ve established you need a mentor. Second, circle out from your broadcasting station is your dream team. Third, your alliances and networks will geometrically expand from your Association with your dream team.

Skills and tools.

• The person who chooses to master the skill of persuasion can positively affect millions around the world.
• The most persuasive individuals are careful to present questions in the context that is more likely to get a favorable response.
• Another persuasive tool is the rhetorical question. It presumes the answer by the way the question is asked, like “you do want to be a millionaire, don’t you?” It’s subtly stimulates the listener to agreement, especially if the persuader is gently nodding their head up and down and smiling to obtain consent.
• Management consultant Marshall Thurber says his three secrets to persuasion are brightness, darkness and frequency. Paint bright word pictures that described the positive, exciting future that awaits if a person follows your recommended course of action. Paint dark words that describe the gloomy and frightening future that awaits if a person doesn’t follow your recommendations. You then repeat the message, like advertising does again and again, until your audience gets it and automatically does what you suggested.
• You can have everything you want if you help other people get what they want—Zig Ziglar.
• Seven money skills of extremely prosperous people.
  • Money skill #1–value. They value each dollar bill as a money seed. Just like a tiny acorn contains the power to grow into a mighty oak, each dollar has the power to grow into a mighty money tree.
  • Money skill #2– control. They control their money down to the penny. Prosperous people take a few extra steps every time they spend money: they shop for the best value, they ask for and expect a discount, they examine their receipt for mistakes, they attempt to turn each expenditure into a legitimate tax-deductible business expense, they balance their check books to the penny and they file their receipts upon returning to their home or office.
  • Money skill #3– save. Wealthy people love to save money by spending wisely. But they don’t stop there, they save at least 10% of what they earn.
  • Money skill #4–invest. They have assisted him for investing their money.
  • Money skill #5–earn. They multiple streams of income outside their job.
  • Money skill #6–shield. They protect themselves with trusts, corporations, limiting partnerships, LLCs and other legal entities. In truth, you don’t want to be a millionaire. You want to live like a millionaire but have very few assets in your name.
  • Money skill #7–share it. They are very generous, donating at least 10% of their income.
• This means that in every transaction where there is a negotiation, the enlightened millionaire intends to work cooperatively with the party to the situation so that everyone wins.
• Success is defined by how much bigger the pie is after the negotiation than before.
• These 10 tips can give you more opportunity to add additional activities to your day.
  • Tip #1–focus on the critical few. 85% of the things you do account for only 15% of your results. Therefore, only work on the critical things and you’ll get there faster with less effort.
  • Tip #2–learn how to procrastinate! Procrastination is absolutely essential to your success. Just make sure you procrastinate the right things. Put off the 85% and tackle the 15%. Losers do just the opposite.
  • Tip #3–throw away your to do list. Creighton instead and 85/15 list. Write the top priority items at the top in the 15% box. At the lower priority items at the bottom. Only work on the top of your list.
  • Tip #4–reward yourself for doing the right things.
  • Tip #5–do your FTF: appeared things first. Which activity on your list do you fear the most? That’s your FTF. When you start your day ask yourself, what activity do I fear the most, start your day with that activity. By training yourself to do your FTF, you unconsciously urge yourself to tackle tougher tasks.
  • Tip #6— to a daily power hour. Take a few minutes every day, for planning. Planning is like rehearsal. Every great actor rehearses many times before stepping on the stage. Don’t step on the stage of life without rehearsing your performance.
  • Tip #7–exercise. It helps you work harder, longer and think with more clarity. It increases your health spanned and your lifespan.
  • Tip #8–layer your activities. Use your waiting time productively. Do two things at once. Listen to tapes all exercising, driving or standing in line. Consistently ask yourself this question: “is this the most productive use of my time?”
  • Tip #9–right at your goals daily. We learn this from Brian Tracy, who writes out his top goals each and every day.
  • Tip #10–just say no! Don’t let other people dump their monkeys on you. Sometimes just say no.

Systems.

• Five characteristics of the ideal moneymaking system.
  • Zero cash. Zero cash is required. Not necessarily, just not your cash.
  • Zero risk. If you don’t have a lot of your own money in the deal, you dramatically lower your risk. The more successful you become, the more risk adverse you will become.
  • Zero time. Zero time does not mean you invest no time, it merely means that once your project is up and running, it should operate on an automatic pilot. Then you can concentrate on your next project or task.
  • Zero management. Management is an endless to do list that absorbs your time. The object is to outsource and delegate your work effort.
  • Zero energy.

Real estate.

• You’ll need to be driven by a clear and powerful dream. You’ll need to attract an excellent team of mentors who will lead you to the resources you need, money, credit and expertise. Then you’ll need to focus, like a laserbeam, to find the right kind of property.
• As Warren Buffett says, to be a successful investor, you must either find value or create value.
• The definition of marketing is building relationships.
• 95% of the sellers are resistant to any kind of creative financing. 95% of realtors will tell you that you can’t buy real estate with nothing down. 95% of the time they are right. As an investor, you are searching for the 1% to 5% of the sellers who need to sell now—and I willing to accept unconventional solutions. Then the following techniques can be very useful.
• Nothing down technique #6: lease/option.
  • When you read the classified ads in your local newspaper be sure to check the homes for lease section and look for ads that indicate the seller might be willing to lease the home with an option to buy. These are excellent sources for nothing down deals. Why? When you find an owner who is willing to rent the home and or lease it with an option to buy it. It indicates that the seller may not need a large cash down payment. In many instances, the seller is just trying to find a tenant to help pay the monthly payment. Often, the seller will consider a purchase with little or no money down instead of a lease.
  • Sometimes you should lease a home with the option to buy instead of buying. Suppose you locate this lease/option situation. An owner is willing to rent his vacant hundred and $50,000 home for $1200 a month with option to buy in three years $460,000. It might be cheaper to lease it then buy. You get the upside potential without the ownership responsibility. If the property appreciates to 200,000 in three years, then you exercise your option, buy the property and make the profit. If not, you move out and find another lease/option scenario.
• In researching a property there are two vital questions: how much are the loans against the property? Who holds them?
• When you have a situation where other people see problems, then what you need are problem solvers.
• The new buyer completes the purchase in your place. To strengthen your legal position, always include these three words after your name in the purchase offer: and/or assigns. This gives you the right to purchase a property and/or assign your contract to someone else.
• You may need to scan through 200 properties to find 20 that show promise.

Business.

• Dream: a clear vision and a definite why.
• Team: a network of expert mastermind partners.
• Theme: a million-dollar product, service or idea.
• What million-dollar business ideas floating around in my head right now? What if I could notice a need in my own neighborhood that could turn into a profitable business? What if I knew someone who already had a fabulous business idea but wasn’t executing it.
• Warren Buffett: “there are only two ways to create wealth: find value or create value.
• The universe can’t help you if you’re not doing anything. You have to be moving. What we need at this point is movement.

• Essentials of marketing success in three simple steps.
  • Step #1: look for addicts. Every one of us is positively addicted to something– exercise, food, TV, golf, sports, hobbies etc. Attics make the best customers.
  • Step #2: make your ads addicting.
    • Ultimate advantage: what is the competitive advantage of your product, find it and flaunt it.
    • Sensational offer: what bonus items or discounts can you offer? Build into your price enough room for surprise bonus.
    • Powerful promise: offer a clear unmistakable no questions asked guarantee.
  • Step #3. Leverage your efforts with  joint venture partners
• Instead, they recommend applying the principles of attraction “to envision the perfect customers easily flocking to your doors on a regular basis.”
• There is a long held adage that 20% of a business customers account for 50 to 80% of the profits. If these 20% account for the vast majority of the profits, why does the company need the other 80%.
• Four critical questions of your business.
  • What does my perfect customer look like? (Imagine your ideal customer.)
  • What makes my perfect customer tick? What inner values drive him or her?
  • What do I want my perfect customer to expect of me? Rather than doing market research to discover that your customers want, this question helps you to get clear about what you want to provide. In other words, if you want to take Fridays off, you want to attract customers who will expect that of you.
  • What do I need to improve about my business to attract more perfect customers?
• Many authors now produce books, seminars, newsletters, tape programs, video courses, speeches, consulting relationships and infomercials.
• Three essential skills of the successful info entrepreneur.
  • Skill #1: targeting: finding schools of hungry fish.
  • Skill #2: baiting: creating irresistible bait. Basically, there are no real new are totally unique human needs or wants. They have been the same for millennia: sex, money, self-esteem, health, God, relationships, beauty. Your information should tap into one of these universal wants/needs.
  • Skill #3: life timing: Landing lifetime customers.
• Seven step getting started action plan for info entrepreneurs.
  • Step #1: Select a subject that matches your passion/expertise.
    • Weight loss, nutrition, relationships, sports, investments, stocks, real estate, business, management, sales, marketing, advertising, asset protection, the Internet, computers, time management, addictions, hobbies, languages, fear, emotional issues, entertainment, public speaking.
  • Step #2: find the hungriest fish in the lake. Do research online and with mailing list brokers to find groups of hungry fish.
  • Step #3: discover the kind of bait your fish have been biting on.
  • Step #4: design your own unique bait.
  • Step #5: tester bait.
  • Step #6: roll out your campaign.
  • Step #7: enjoy the lifestyle of an info entrepreneur.
• Cindy Cashman took an old idea and added a twist to it and made a fortune in the information business. Cindy was able to purchase a huge mansion on a lake in Texas, having made over $1 million from marketing her specialty book, which he published with a partner. You might have even seen her book, everything men know about women, by Dr. Alan Francis, her pseudonym. But here’s the real amazing part: Cindy’s book is totally blank! There isn’t a single word printed on any of the hundred and 28 pages of this paperback! And yet women bought this book by the caseload. 100 books at a time to give to their friends!