A few days ago, I got an informational handout from a company that made me laugh. Basically, the bottom of the page featured the disclaimer: “Reproduction by any means is prohibited without permission. If you’d like to purchase copies of this handout please…”
This was from a consulting company that makes all of its money from in-person engagements with medium to large companies.
If you were running a consulting business and wanted to get more leads and help other people share how great you were as a company, wouldn’t you let people copy and distribute simple handouts? But let’s be clear. I’m not saying they should allow folks to steal their copyrighted information or intellectual capital.
The more your name and information is out there, the more chances you have to book an engagement.
What are you giving away? What are you not giving away? Worse yet, what are you scaring your existing customers from not sharing by means of your outdated policies?