Ideas Every Day #323 – An Idea to Get a Job in Digital

Since I have worked in digital marketing for many years I often get the question about how to get a job in digital.  Sure, working on your breadth and depth is great and you should be up to date on all the latest technologies and develop a good portfolio but what else can you do to stand out from the crowd?

What would happen if you stood outside of your favorite agency every day with a laptop and easel paper and spent 1-2 hours during lunch and the morning when everyone is arriving presenting your recommendations on how a random brand could overhaul and improve its digital presence.

Then, as everyone was going into work at that agency they would pass by your little stand and start to wonder what you were presenting.  You would have the audience of some of the best digital minds and maybe even interact with them if your work prompted them to pause and see what was going on.  Worst case, you would get new practice every day in doing a digital overhaul and recommendation on a brand you were previously unfamiliar with.  Then you could record that online and build up your digital portfolio even more.  You’d be gaining valuable presentation and selling skills, gaining confidence in your work, and showing you have a commitment to execution.  It may not hit right away, but it would make you stronger than you’ve ever imagined.

This isn’t spec work, this is practice shipping and guerrilla style job interviewing.  Plus, it beats just applying online any day.

Yes, and…

Matt Kane

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