Are You Designing Marketing Into Your Products?

Have you ever wondered why the coffee you get from most coffee shops is so hot?

Companies are always finding ways to brand and market their products. It could be as simple as putting a logo on a package or more advanced like making a unique swirl on the top of a cupcake or having car doors that swing up instead of out.

When designing your product or service are you thinking through all of the ways that you can build in branding opportunities?

Here’s one of the ways it works for coffee. When you buy coffee it comes in a cup with the company’s logo on it. Carrying around that cup makes you an instant billboard for their product. Because the coffee is too hot to quickly drink when you initially get it you now have to carry their billboard around even longer. An invisible win for the coffee company.

What ways could you design marketing into your products.

Matt Kane

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