Want to know a quick way to stand out in the increasingly crowded marketplace for online classes? Get smaller, go niche.
Sure, you could take niche to mean “we’re only going to offer classes in this particular subject and be the absolute best source for online classes for that subject”. Or you could take a page out of The Amazings and focus your niche on who actually provides your content.
The Amazings is a great site that is built on the idea that society has always learned from its elders and therefore is focused on having teachers that are over 50 years old. A great niche concept that is sure to standout in the marketplace. Hopefully it’s also going to be a site that helps get even more experienced expertise into the public.
So, what’s your niche? What aspect of your online learning concept will you ‘make smaller’ and focus on? How about a site where people in Corporate positions at large companies can teach others looking to excel in those types of positions. Hmmmmm.