Playing hide and seek was never my specialty as a kid. I was always more excited about being found rather than sitting behind a trash can by myself. The digital world today has many similarities.
Whether it’s growing visits on a brand website, getting more people to register in a database, increasing Facebook engagement or hoping that someone finds out about that downloadable guide that contains a ton of useful information, the overall goal is to be found – quick.
To help demystify one of the basic building blocks of how to be found online I thought I’d start posting some of the best resources I’ve seen to date on Search Engine Optimization, or SEO as it’s more commonly referred. SEO is commonly broken up into two key parts – 1) optimizing your actual site or content and 2) a link building strategy. The resources below will start to touch on both.
The Beginner’s Guide to SEO, provided by SEOmoz, is a quick 10 chapter overview of the key components of SEO. It’ll take you through everything from how search engines work to how to measure & track success.
The SEO Guide to Creating Viral Linkbait and Infographics (linkbait is a popular SEO related term you’ll learn), provided by an intern at distilled and where the graphic in this post comes from, is an amazingly rich site with step by step plans and links to resources that will ignite the link building side of your SEO planning.
Start with those and you’ll be ahead of 90% of the field. Of course, the whole point of a search strategy is to be number 1, so I’ll continue to post more in the future to close that last 10 percent.